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Reputation Management and Social Media Hygiene
There's an emerging industry growing alongside social media marketing (SMM) called reputation management. Companies that ignore this vital part of protecting their brand and trade name will face increasing difficulties in the next few years.
A single, popular blogger can undo years of brand development work if the situation is handled poorly.
But before policing the vastness of the Internet, there are some important first steps that can save you huge amounts of time. Just see if all you need to do to protect your brand is to open an account, and hopefully, make use of it.
Web Property Ownership
Here are some places you can check to see if your company brand is being squatted on, and if not, squat on it yourself! This will provent problems down the road. But keep in mind that many of these services require a minimum level of activity on the services or your account may go dormant. What happens to accounts after that varies by service.
Reserve and host domain names companyname.com, .net, .org, etc. ...
Own companyname.blogspot.com (http://www.blogger.com)
Own companyname.wordpress.com (http://www.wordpress.com)
Own yourcompany.livejournal.com (http://www.livejournal.com)
Own spaces.msn.com/companyname (http://spaces.msn.com)
Own myspace.com/companyname (http://www.myspace.com)
Own squidoo.com/companyname (http://squidoo.com)
Own Google Groups: companyname (http://groups.google.com)
Own MSN Groups: companyname (http://groups.msn.com)
Own Yahoo! Groups: companyname (http://groups.yahoo.com)
Own Twitter Login: companyname
Own LinkedIn Companyname
Others...
http://www.43people.com |
http://www.mybloglog.com http://www.myspace.com http://www.myweb2.search.yahoo.com/ http://www.netscape.com/ http://www.netvouz.com/ http://www.ning.com/ http://www.orkut.com/ http://www.othersonline.com/ http://www.rawsugar.com/index.faces http://www.reddit.com/ http://www.rojo.com/ http://www.segnalo.com/ http://www.shadows.com/ http://www.shoutwire.com/ http://www.simpy.com/ http://www.simpy.com/ http://www.slashdot.org http://www.slide.com http://www.smarking.com/ http://www.spicypage.com/ http://www.springdoo.com/ http://www.spurl.net/ http://www.squidoo.com/ http://www.standpoint.com/ http://www.tag.zurpy.com/ http://www.tagsy.com/ http://www.tailrank.com/ http://www.technorati.com/ http://www.tickme.com/ http://www.unalog.com/ http://www.vsocial.com http://www.wink.com/ http://www.youhypeit.com/ |
Email Address Ownership
companyname@yahoo.com
companyname@gmail.com
companyname@hotmail.com
companyname@aol.com
Monitoring Your Company Activity in the Blogosphere
Yahoo News (via RSS or Alerts)
Google News (via RSS or Alerts)
PubSub
Monitor Your Company Activity in the News Feeds
Monitor This (please learn what an opml file is first.)
Aggregators
Bloglines (nice because it brings all the feeds together for you)
Tipsters: did I nofollow your link? Let me know if you follow to me.