Search Engine Optimization

• Search Engine Optimization for Real Sales
  (Finding the traffic and the buyers)
  
  Traffic is not enough.  You must convert those visits into sales.  To do this you must find out exactly what people are seeking related to your business, not what you think they "should" search for.
  
  I will help you determine actual "human" search patterns that might impact your business.  Once this is clear, I begin the process of optimization.  Take some time to review my Search Engine Optimization Results Examples. 
  
  
  Google at this....Click to zoom the Google Eye chart.  Red indicates Places the Eye passed over more often.  Brown indicates "dead space".
  
  

• ROI analysis and Reporting
  (Keeping our finger on the pulse of your sites' performance)
  
  In the early days of the web, business owners were thrilled to receive a few inquiries from this "new" medium called the web.  The novelty of an inquiry overshadowed their miniscule number.  Things have changed.  Now, business owners must be able to measure the performance of each advertising and marketing vehicle.

  I will set up your marketing plan with a measurement strategy so that you can extract the return on your investment obtained for each.  At that point, good decisions can be made about future marketing expenditures.