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Internet Marketing > Pay per Call
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Pay
Per Call Marketing
Okay, if you've been in other parts of my site you know how much I like well-executed pay-per-lead systems. Some businesses, however, get more out of this than others, and many companies need to talk to the client on the phone to close any sale.
Enter pay-per-call. Similar to pay per
click, this is a lead system where you are either paying a fixed
price or participating in an auction to get calls generated from
certain keywords.
You must have
a good system for answering the phone, and good phone sales
skills for this to work. If not, you can waste a lot of
money fast. Set up call forwarding to your cell phone etc.
Take a class on phone sales or send your staff.
I will set the system up to the days/hours you want to get calls.
So, it's good for businesses who:
Target specific audiences by Country, Region, State, City,
Postal Code
Guide customers through complex buying decisions
Identify a cost effective alternative to yellow page advertising
and direct mail
Engage customers in live conversations as a means of closing
business
Localize a national or global product or service
Pay per call has potential to provide an excellent conversion rate, depending on the skills of the persons answering the phone. Though not that well known yet, this will be a huge market - and it's only a matter of time before the big boys, Google, MSN and Yahoo! offer pay-per-call systems.
Incoming calls convert to sales 45.1% of the time. The Kelsey Group, 2004.
Own the customer relationship at each stage of the
buying/sales cycle-from branding through the transaction
itself
Pre-Sell, Up-sell, Re-sell - in other words, build a
relationship
Provide insight into complex goods and services
Answer questions. Overcome objections
You determine how much a call is worth, establishing your
cost per call
You control your ad budget, adjusting your listing rank by
competitive needs
You manage your Pay-Per-Call activity with dashboard reports
charged and
uncharged calls from your listing
Average price per charged call, and total weekly
Pay-Per-Call spend
If your firm has a staff shortage for a day, or you are
having an all day meeting, etc., you can pause your calls
instantly - saving money on calls you can't handle.
It's a good problem to have.