Client	Dive Fair Helen
Market	Travel and Entertainment: Diving
Goal	Top 5 ratings for Caribbean Diving Vacation Searches
Plan	Design the site for easy crawling, Excellent use of tags, and static and dynamic site maps.  Strategic cross-linking between the site's pages.

This Caribbean Diving business in St. Lucia was seeing little, if any traffic on their site and came to me for an evaluation.  The site was attractive, but lacked some important structure for search engine penetration, and had not been submitted properly.

I was hired to assess and repair the situation.  A total reworking of the link structure, the tags, and more.  Instructed the current business owner on how to expand the site without losing search engine advantages we'd accomplished.  A baseline report was run, and the site was carefully hand-submitted to the right places on-line.

Results

Dive Fair Helen now hosts over 10,000 visitors per month versus 2000 before I did work on the site.  Working with the company, they have sustained the upward curve and the peak is nowhere in sight.

Notes: This chart above not been normalized for the overall growth of the Internet.  I do not think it would have a dramatic influence on the chart.  We will place a new chart once the seasonal variables can be accounted for also. 

(Note: this data gathered on 5/1/05)

(more results)

Unretouched screen shot - 5/9/05 10:56 PM  - Hilighting added.

Update 7/25/05:  This client achieved top 5 rating for "Scuba Vacations" on MSN, Yahoo, Google, and AOL.