I thought I'd do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is going, and she talked about that, but the most important advice she gave is that the more things change, the...

Good Monday morning Pilgrims! I trust you had a good weekend and were nice to your mom. Now that you’re back at work, it’s time to catch up on the latest internet marketing news Picks: TechCrunch is reporting a rumor that Google will launch a new set of APIs today called "Friend Con...

read more by clicking headline...

The best things in life are three! No, that’s not a typo. We’re excited to announced the return of the annual Search Engine Marketing Scholarship Contest–this being contest number three! If you’re not familiar with the annual contest, here’s the elevator pitch: ** We wa...

read more by clicking headline...

Time-honored marketing techniques no longer cut it in our consumer-centered world, says Christopher Vollmer, VP, Booz Allen Hamilton consulting. What used to work doesn't in a world that is digitally accessible to audiences from anywhere at any time -- and responsive to their control. Marketers who...

read more by clicking headline...

By Michelle Greer. You have broken down creating keywords and negative keywords to a science. You have your clients running a full throttle social media campaign, complete with Facebook group, Twitter followers, blog, et al. They are now enjoying more exposure and tangible results than they ever d...

read more by clicking headline...

Image via WikipediaMy previous post on Ken Evoy of Sitesell attacking blogging created some good discussion, both here and on the Sitesell forums though you need to be a Sitesell owner or affiliate to read the discussion there. For anyone who hasn't come up with a gift for Mothers Day and you live ...

read more by clicking headline...

 A Show of Spirit for Greeks That evocative title, Spirit Show, came on my newsfeed radar screen this week. Even back in 2004, I was questioning whether Trade Shows Are Out? given that Internet marketing was becoming so powerful. If you run your trade show activities now in 2004 exactly the s...

read more by clicking headline...

Is your target audience working women with children? Age 30 and over? Married? With some college education? Then Ladies' Home Journal is a publication you should be pitching to. Here are 5 dos and 3 don'ts to reach its 4.2 million subscribers.

What a difference 24 hours make.

A few days ago I was honestly prepared to rip a product to shreds. It wasn't that it was a bad product, but it wasn't as well prepared as it should have been, and from what I can tell it was due to an honest communication error between a well respected onli...

If you notice that some guy has a comb-over, it's not working. Just like a bad comb-over, you might have marketing techniques and tactics that aren't working for you. In my first post for the folks over at Search Engine...

Blogs are natural search engine magnets, but you also need to understand the importance of using the right keywords, in headlines and when writing content that markets your business. SEO isn't something I understand fully, but Lee Odden is an...

The Web 2.0 bandwagon has been rolling for some time. Visitors to your site expect to see blogs, video and social networking features. Yet, many subscription sites aren't sure which interactive features actually make money. In our latest Sherpa Kit, we answer that question and more: - Glossary of ...

read more by clicking headline...

Oops! We're having problems with the Sherpa Career section, and this week's job listings are being posted the old-fashioned way. Please bear with us. Week of 5/09/2008EASTERN US1105 Media Inc., Framingham, MA, Falls Church, VA, VirtualMarketing DirectorDescription: Seeking an experienced marketing d...

read more by clicking headline...

Oops! We're having problems with the Sherpa Career section, and this week's job seekers are being posted the old-fashioned way. Please bear with us. Week of 5/08/08Marketer CopywriterHawaii, California, USDescription: Direct response marketing/copywriting.Contact: russphelpstest(at)yahoo(dot)comDire...

read more by clicking headline...

Overhauling a website can work wonders for a business. However, convincing upper management that a fix is worth the investment might take some persuasion. Here's the strategy one marketer used to convince higher-ups to fund a full overhaul. The changes resulted in a 482% lift in SEO traffic, websit...

read more by clicking headline...

Internet marketing can take many forms. A few weeks ago, I had the rare opportunity get in touch with leader in the domainer industry. If you don't know what domaining is, read on. In fact, I got a few surprises...

Marketing campaigns that feature educational content can build relationships with prospects. But how can you nudge your top prospects into the deal-making stage? An HR outsourcing firm used a splashy incentive for top prospects to meet face-to-face with a company representative. The campaign has li...

read more by clicking headline...

When signing up for online offers or newsletters, prospects can enter any gobbledygook of an email address as long as it includes “@” and “.com” or “.org.” That's not good for hard bounces. If misspellings or typos are causing hard bounces on ‘Welcome' messages for you, we have help. Here are 4 pro...

read more by clicking headline...

Focus groups and phone surveys have been the traditional bastions of market research. And, despite everyone's best efforts, they've always been expensive and out of reach for many businesses. It left us with two kinds of businesses: those that can't...

This is my generation, baby. ~The Who The right words on your website gets you what you want: better sales, more readers or increased credibility. You can achieve all kinds of goals by tweaking to target your online market audience. Be like Robin Hood in an archery contest ? think, research, test an...

read more by clicking headline...

What’s the secret to effective affiliate marketing? It all boils down to engagement. If you have a page with an affiliate offer that ranks well for searchers in buying mode, that’s pretty high engagement. You need a trusted, authoritative site to pull that off, which means strong content...

read more by clicking headline...

We've all seen ratings and reviews online, starting way back when Amazon first introduced them. Over the years, they've become a staple of e-Commerce, with online retailers catching on to their impact on conversion rates. But what about B2B marketers?...

I had the chance to speak to 150 folks belonging to the World Trade Center (yes, it's an organization) yesterday in Harrisburg, Pennsylvania on the subject of marketing your business globally. I've appeared there twice before and am always struck...

Back after a week off, the Daily SearchCast catches up on news from the SMX Social Media Marketing show, search research papers, what's up with Microsoft & Yahoo plus more.

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:00am Eastern and repeated at 2pm Eastern ...

Affiliate marketing isn’t that tough? if you’ve got attention and trust. You can gain attention and trust through your relationship with people who agree to receive content from you. And you can gain attention from people via search engines because Google trusts your content. Ideally, yo...

read more by clicking headline...

Yesterday, I enjoyed a return engagement at the Online Marketing Update at the University of Virginia's Darden School for Business in Charlottesville. (You can download my slides that describe how Web marketing is still marketing.) Just as with my...

Yahoo rolls out an update for tax day. Is Google giving up on Don't Be Evil? Google hits new high in US marketshare

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:00am Eastern and repeated at 2pm Eastern Monday through Thursday (see instructions here), through iTun...

 Social Media - The Final Frontier? Pierre Far, in a guest post on Techipedia today asks the question, Is Social Media the Final Frontier of Marketing? Given the popularity of such activities as Facebook, YouTube and Twitter, it’s clearly a question that many marketers must be asking. As...

read more by clicking headline...