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Google
AdwordsTM Training
If your company is looking for a high value, high satisfaction method of delivering targeted customers to your current or to-be-designed website, Google Adwords is an excellent place to start.
I bring the following skills to your effort:
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Over 10 years of web marketing experience.
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Google Adwords experience from day 1.
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Web analytics expertise with a variety of tools.
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Passed Google Adwords Professional Exam.
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Extensive experience in targeting Adwords to regions and markets.
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Excellent presentation and communications skills.
I can provide you with in-depth, on-site training in:
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Correct Google Adwords Account set-up
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Correctly setting up Adwords campaigns
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Correctly setting up Ad groups and Keywords.
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Using Adwords Conversion Tracking.
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Optimization of Adwords for maximum ROI.
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Using Adwords to explore new markets.
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Monitoring competitors' activities.
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Using web logs to help understand customers.
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Using Google Selected Placement tools for branding.
Cost: Please Inquire
Full Day Seminars Available on these subjects:
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Introduction to Adwords and Pay Per Performance Marketing
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Strategic Marketing with Pay Per Performance Marketing.
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Integrating Adwords with Traditional Marketing
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Using Adwords for Regional/Local Advertising
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Adwords for Territorial Franchises
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Adwords for Service Firms
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Adwords for Retail Firms
All day events include:
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Informative handouts and case studies.
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Introduction to Adwords Presentation (optional) (45m)
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Short presentations (25m each)
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Work Groups (20-40m, depending on need)
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Q&A (60m)
1) Note: Limited availability.