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Google Adwords Key Performance Indicators

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Google Adwords Key Performance Indicators

Spend - the budget you have to spend on ads.

Clickthrough Rate - [Ad Clicks/Impressions in the Adwords network]- a measure of ad and keyword effectiveness.

Conversion Rate - [Sales or Leads/Visitors via PPC] - a measure of ad, keyword, offer, and landing page effectiveness.

Return on Ad Spend - for each dollar spent on advertising, what is the return after all expenses.

Cost Per Lead - what does it cost for us to get a qualified lead (not sale) from our campaign. The sales process is still to be done.

Profit - [revenue - expenses (including product cost, ROAS, and overhead)]

Lifetime Value - the sales that might be expected from a typical customer over the lifetime of your business. Sometimes advertising buys must consider this for certain types of products.

"Google" and "Adwords" are registered Trademarks of Google Corp.
Site Creations, Inc. is an independent SEO firm, and is not endorsed by Google.

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