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Home > Internet Marketing > Google Adwords Web Advertising > Key Performance Indicators

Google Adwords Key Performance Indicators 

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Google Adwords Key Performance Indicators 

Spend - the budget you have to spend on ads.

Clickthrough Rate - [Ad Clicks/Impressions in the Adwords network]- a measure of ad and keyword effectiveness.

Conversion Rate - [Sales or Leads/Visitors via PPC] - a measure of ad, keyword, offer, and landing page effectiveness.

Return on Ad Spend - for each dollar spent on advertising, what is the return after all expenses.

Cost Per Lead - what does it cost for us to get a qualified lead (not sale) from our campaign. The sales process is still to be done.

Profit - [revenue - expenses (including product cost, ROAS, and overhead)]

Lifetime Value - the sales that might be expected from a typical customer over the lifetime of your business. Sometimes advertising buys must consider this for certain types of products.

 

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