 Internet Marketing Home |
||||||||||||||
| Web
Marketing Solutions |
||||||||||||||
| Website Advice Blog |
||||||||||||||
| Contact Form |
||||||||||||||
|
||||||||||||||
See Also
Read Google Adwords Success Stories
Home > Internet Marketing > Google Adwords Web Advertising
Google Adwords Tips and Consulting
-
Site Selection with Demographic Selection
I can help you run an efficient, profitable Campaign. Learn more
"Ads by Google" Content
Network
In addition to showing on the SERPs, advertisers can choose to advertise on Google's advertising network. This is a gigantic collection of privately-owned websites that show "Ads by Google" on them. These websites earn a small percentage of each click in exchange for allowing ads on their websites. The ads which are displayed on those sites are called Google's "Content" network. Advertisers can allow Google to find a best fit for their ads or they can choose the sites where they want to appear. Google will attempt to match ads to the content of the website they are placed upon using a proprietary algorithm.
On Google's SERPs, advertisers can choose:-
geographic targeting (city, state, map location) [ local search marketing ]
Figure 1: Optimization Process - language targeting
- ads not to show
- keyword phrases to show with
- keyword phrases not to show with
- other options
- language targeting
- sites not to appear on
- sites to appear on (site selection)
- Full service setup and optimization
- Experience with hundreds of Adwords setups
- Proven performance in improving conversions.
- Analytics from campaign to keyword granularity.
- Go or Stop advice.
Site Creations, Inc. is an independent SEO firm, and is not endorsed by Google.