This is important - a poorly done Yahoo Express submission will lose you $300 faster than any slot machine in Vegas. This requires some thought or you will be rejected or relegated to some obscure area of Yahoo that hasn't been viewed since 1997.
But one reality is starting to set in for Yahoo: People have stopped using the directory like they used to. In the 1990's, Yahoo was all about Directory... with text search secondary. Clearly this has changed over time.
Now, being in the Yahoo directory offers benefits that are sort of indirectly related to the actual directory... that is, relevance. Google and others index the Yahoo Directory regularly, so being in an appropriate category in the directory will help you there. |
