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First, make sure you have a web market before you start. If you do, then build the site around the keywords with the best potential. If you sell doggy sweaters, cat sweaters, and pig sweaters, but all the activity seems to be on pig sweaters, build your site with that in mind, and expand after launch to include the others. You want your web development efforts to fund themselves and it's often the case that building a site around your hot items is the best way to begin. I often recommend that a store with 100 items start out with their 25 top sellers at first, and expand after 3 months of data. |
