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Unless you are very savvy about the web, you may not realize how different the two types of research might be. People talk differently than they type, and while people are able to articulate their needs just fine on the phone or in person, often they are not able to on the web. Being aware of actual web searching patterns allows me to find the low-hanging-fruit in your product space. I know a lot about web shoppers and searchers, I know a lot about how they're thinking, frustrated, and impatient, and can apply that logic to the work at hand. |
