Mobile Search: Beyond 10 Blue Links

Fascinating presentation at SMX Local Mobile.

Mobile searchers don’t want lists of web pages - they want answers or fast ways to take action. Mobile search providers are increasingly experimenting with alternative interfaces, such as location-aware browsing, voice recognition, text messaging and other innovative approaches. Learn about these new efforts and how they potentially impact mobile search marketing efforts.

(room sparse, but excellent presentation!)

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Show Me the Money!

So there are Billions out there. But who’s making money now. How will SEMs place bets now to ensure their success? Show me the money!

Moderator:
Greg Sterling

Speakers:

• Ian White, CEO, Urban Mapping
• Shawn Riegsecker, Chairman & CEO, Centro
• Justin Sanger, CEO, LocalLaunch
• Alfred Chow, Head, Yellowbook

 

Lots of energy in the room for this one. Big variety on the panel. PACKED ROOM.

 

Live Blogging after the jump

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Local businesses want leads and customers, not clicks. Although pay-per-click and pay-per-call are the two prevalent ad models to reach local searchers, will other models like CPA/PPA ultimately be more effective?

(Partial Liveblogging - other presenters not blogged… couldn’t get a coherant flow going :-P)

Steven Chuck, Director of Strategic Alliances, Yahoo! (more…)

Moderator:
Greg Sterling, Founding Principal, Sterling Market Intelligence

Marc Barach, CMO, Ingenio joined for the Q&A

Throughout this writup: PPC = pay per click.� Don’t confuse it with PPcall
Lots more after the jump… (more…)

This is a liveblogging entry from SMX Local/Mobile - a conference I’m attending in Denver, CO.

This was the best session I’ve attended yet at the conference. Lots of great information and engaging speakers. Good questions from the room and highly relevant content. Bravo!

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:

Alex Porter, Vice President, Location3 Media

Alan Beiagi, Director and GM, Mapquest

Michael Jones Google - replaced Microsoft who didn’t show

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A really good session covering some tips and tricks related to local search. I picked up on some things I’d not known before, and it sounds like I should get kicking on some hcard and address tagging of some clients. After Chris Sherman did introductions, these are the folks who did presentations. The presentations went fast, but I did my best :-)

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Well, I’m not much of a liveblogger, but since I want to take notes anyhow, I might as well type into wordpress and share the goodness. I am sure I’ll get better at this and hope that everyone gets benefits from the notes. I’ll do cleanup on them after the show is over, too, as well as link to anything that makes sense.

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:

Chris Silver Smith, Lead Strategist, Netconcepts

Jenny Halasz, SEO Manager, Acronym Media

Paul Bruemmer, Director Search Marketing, Red Door Interactive

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SMX Local Mobile Photos on Flickr

Well, getting ready to head out tommorrow for SMX Local/Mobile conference in Denver, and looking forward to seeing friends in the search marketing world again I’ve not seen since SMX Advanced in Seattle.

I’m very excited about the Local/Mobile marketplace, especially with my developing expertise in working with franchises in internet marketing, and hope to shore that up even more in 2008 with some specific offerings under the PrecisionLocal brand. This is a tough, tough marketplace for consulting as the resources for local search are still quite fragmented and difficult to understand for clients.

Flickr Sets for SMX Local/Mobile

So if you’re going, Twitter me (id: scottclark) to catch up or meet.

The Flickr Version was a little dark…

A Zoomable/Pannable version coming as soon as (if) photographer sends me the high-res version.

For now… click to zoom

Search Engine Land has a SMX page with tons of links to other blogs related to the conference.