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SMX Mobile / Local - Pay Per Call Advertising - Living up to the Hype?

Filed under: Events, Improving Work, smxlomo

Oct
2
2007

Moderator:
Greg Sterling, Founding Principal, Sterling Market Intelligence

Marc Barach, CMO, Ingenio joined for the Q&A

Throughout this writup: PPC = pay per click.� Don’t confuse it with PPcall
Lots more after the jump…

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Posted by Scott Clark @ 10:05 am | Make a Comment  

SMX Local / Mobile - Putting Local Search on the Map

Filed under: Events, Improving Work, smxlomo

Oct
1
2007

regional-targeting.gifThis is a liveblogging entry from SMX Local/Mobile - a conference I’m attending in Denver, CO.

This was the best session I’ve attended yet at the conference. Lots of great information and engaging speakers. Good questions from the room and highly relevant content. Bravo!

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:

Alex Porter, Vice President, Location3 Media

Alan Beiagi, Director and GM, Mapquest

Michael Jones Google - replaced Microsoft who didn’t show

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Posted by Scott Clark @ 5:43 pm | Comment (1)  

SMX Local Search SEO Best Practices - SMXLoMo - Denver

Filed under: Events, Improving Work, smxlomo

Oct
1
2007

A really good session covering some tips and tricks related to local search. I picked up on some things I’d not known before, and it sounds like I should get kicking on some hcard and address tagging of some clients. After Chris Sherman did introductions, these are the folks who did presentations. The presentations went fast, but I did my best :-)

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Posted by Scott Clark @ 2:22 pm | Make a Comment  

SMXlomo - SMX Local / Mobile - Managing a Local / Mobile Campaign

Filed under: Events, Improving Work, smxlomo

Oct
1
2007

Well, I’m not much of a liveblogger, but since I want to take notes anyhow, I might as well type into wordpress and share the goodness. I am sure I’ll get better at this and hope that everyone gets benefits from the notes. I’ll do cleanup on them after the show is over, too, as well as link to anything that makes sense.

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:

Chris Silver Smith, Lead Strategist, Netconcepts

Jenny Halasz, SEO Manager, Acronym Media

Paul Bruemmer, Director Search Marketing, Red Door Interactive

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Posted by Scott Clark @ 11:37 am | Make a Comment  

SMXlomo - Early Photos (SMX Local / Mobile)

Filed under: Events, Improving Work, smxlomo

Oct
1
2007

SMX Local Mobile Photos on Flickr

IMG_5945

Posted by Scott Clark @ 10:47 am | Make a Comment  

SMX Local/Mobile - Hope to See You There

Filed under: Events, Franchises, Improving Work

Sep
29
2007

Well, getting ready to head out tommorrow for SMX Local/Mobile conference in Denver, and looking forward to seeing friends in the search marketing world again I’ve not seen since SMX Advanced in Seattle.

I’m very excited about the Local/Mobile marketplace, especially with my developing expertise in working with franchises in internet marketing, and hope to shore that up even more in 2008 with some specific offerings under the PrecisionLocal brand. This is a tough, tough marketplace for consulting as the resources for local search are still quite fragmented and difficult to understand for clients.

smx-welcome1.jpg smx-reg-area.jpg
Flickr Sets for SMX Local/Mobile

So if you’re going, Twitter me (id: scottclark) to catch up or meet.

Posted by Scott Clark @ 10:43 am | Comments (2)  
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