Lighting Store in the Dark About True Cost of Arcane Policies

I recently went to get my hair cut at one of the most Mayberry-like barber shops you’ve ever seen. It’s the Facebook of the 1950s, stuck in time, the chairs are original. The smiles are authentic. Conversations filled the air. It was a pretty day, and the place was busy.

A person I know well was there with her child, and was talking about how she recently bought a lighting fixture . Once it was up, she didn’t like it. It just didn’t look right when they held it up in it’s proposed location. She it back to the store in original condition. That’s when the trouble started. (more…)

Around half a mile from my office is a low-velocity industrial air-moving company named Big-Ass Fans. They win awards, support the arts community, develop environmentally sensitive technology, support HVAC efficiency research, fund animal shelters, and more. They employ a bunch of people and they are growing. On Fridays, small foam donkeys start to fly around the building. Let’s just say they’re a stand-up firm, with transparency in their marketing, and I’m proud of them. They’re remarkable.

They also advertise in over sixty industrial and agricultural trade magazines, and have a unique product and corporate identity that transcends brand erosion an advertising blindness giving them huge bang for their advertising buck. They’ve been featured in the New York Times, Entrepreneur, Fast Company, Discovery Channel Canada and National Geographic Channel. (more…)

What would happen if you were named in a frivolous lawsuit? And what then if you lost, and a criminal plea bargain saved your business, your home, or perhaps even your freedom? You’d have a record. Just like that. What if you were accused of something, and the arguments were drawn out and ugly, even if you “win.”?

Depending on your state and your industry, the Attorney General, circuit court, city government, or other websites (usually high authority) could post every decision (or even accusation) for Google to crawl. If your name was even slightly unique, you’re hosed as these would almost always come up on page 1 (if not position 1) for searches under your name, even if the event occurred 10 years ago. I’m no expert on this stuff, but found my lightweight journey into this world enlightening - ps: I encourage you to grab a copy of Radically Transparent, a new book by Andy Beal  and Dr. Judy Strauss - and possibly to attend their webinar. I encourage you to help me correct any errors here - I am not a lawyer.

So… let’s dig in just a tad….

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