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Well, the hotels are filling up, the restaurateurs are looking a bit frazzled, and the traffic is getting a bit worse so it must be that time of year - the Kentucky Derby. While I realize Derby Parties will be happening all over the world, I thought I’d provide a little bit of help to make those parties a bit more successful and authentic. Thanks to Jason for this link, and be sure to check out his Eastern Kentucky Mint Julep video.

I post this today because Julep Bourbon takes 2-3 days to marinade in the freezer. So do this TODAY!!!

Here’s the Maker’s Mark Mint Julep. After having some pretty badly made Juleps, this may just be the one to take home the roses this year. We have been going to derby parties as long as I can remember and hopefully some of you will check this out. And good luck on your horse.

Here are some others posting about this famous cocktail.

Mint Julep Roundup: Kentucky Derby Edition from Jeffrey Morgenthaler
Looking for a Mint Julep in Orange County?
The Perfect Mint Julep on Drink of the Week uses Maker’s Mark recipe too.
Got money to burn?  Check out the world’s most expensive Mint Julep Cup

I had the pleasure of attending the dinner for Dr. Abdul Kalam, 11th President of India last night, organized by the Bluegrass Indo-American Civic Society. It was a night filled with messages for the leaders of the world, and for the hearts of individuals. The room was filled with Kentucky’s most influential people, mixed with some of the region’s diverse Indian community with their families…a spectral array of native dress and beaming smiles. Standing in the Marriott vestibule, it was easy to imagine I was at a celebration in Hyderabad or Jaipur, and it was intoxicating.

Kalam, who served India as president from 2002-2007, moved India forward and set up an ambitious plan to create a fully developed nation by 2020 (see Technology Vision 2020 plan.)

Dr. Lee Todd of UK did a nice job of talking about diversity on campus and in Lexington, which I think is critical to the future of our community. During the presentation, a gift of $1M was given to the Gatton School of Business by Melappalayam S. and Sowmya Vijayaraghavan of Lexington to support professorships and research in India business studies. There was a commitment made to increase the ties between UK and universities within India. (more…)

I hope you’ll indulge me a little local Lexington Kentucky bragging… Our city was ranked top 5 in Forbes’ “Best Places for Business and Careers” for 2008. This doesn’t really surprise me. It’s also cool to revisit the heatmap generated by the Creative Class Group where the Cinci/Lou/Lex triangle glowed brightly (see below). The graphic shows how areas are feeding off of neighbors with creative class attributes (which explains Seattle’s lack of a glow.)

The top 5 on the Forbes list were

• Raleigh, N.C.
• Boise, ID
• Fort Collins, CO
• Des Moins, IA
• Lexington, KY

(more…)

People from all over the country have enjoyed a music or sports event held in the Rupp Arena, a place that Kentucky Wildcats basketball fans consider sacred ground. But Arenas and other large venues have a very tough job, with many to please. They must excel in services for promoters to emerging as a winner in the highly competitive tour-date market, and assist with the tremendous physical challenges that changing an entire arena facility from basketball to tractor pull to wresting match sometimes in just days. Companies like Rupp are at are at the crossroad of fans, artists, record labels, sports promotion, and live concert companies – each with special needs. As the music industry changes towards higher end live shows and advanced merchandising, they will be in an increasingly important position

While record companies will probably transform themselves in the next few years, bands like Radiohead and Nine Inch Nails led the industry by releasing recent albums directly to fans, while performing lucrative concerts and striking high-priced merchandising deals. In fact, as I write this, both of these bands are rumored to be headlining the gigantic Lollapalooza concert in 2008, where some tickets are expected to cost as much as $300 each and sell out in a few minutes. Just this week, I read where REM is releasing its latest album on the social site iLike.

Arenas Tap Fan Energy

By understanding and conversing with fans, venues can begin to take advantage of the tribal otaku of music and sports. Starting with a blog and Twitter presence, Rupp has embraced authentic, participatory media as a way to get closer to sports and music fans. But challenges, some unique to this business, particularly adhering to the protocols of promotion, licensing, and tour managers. Another logistical challenge is posting in a timely manner, especially while so busy and with events that often run late into the night. People will expect activity ahead of, during, and after events happen, as social media has no patience. I’m hoping they build up a list of guest bloggers to keep the energy alive.  If they have flexibility to do so, there are an infinite number of ways that artists can use social media too.

For most businesses, confusion abounds in social networking, but the team at Rupp seems to have hit the ground running, embracing the conversational nature rather than just making another way to pitch their wares. My friend and Social Media consultant Jason Falls noticed this about their efforts as well. Arenas may use Twitter / Blogs to answer questions, send out announcements, and run contests interactively, and since Twitter a mobile-friendly system, live event activities such as pre-event parties and more may take root as long as they don’t turn it into spam.

People close to the industry had some excellent commentary

Dave Brooks, writer with Venues Today, told me “Everyone is moving towards the various social media platforms, but I think it will take a while for them to hit their potential. Many venues are still reacting, exploring platforms and so on. We’ll have to wait and see the real impact.”

Connie Chesner, Wake Forest University Communications Instructor and Marketing Researcher with OTM Partners pointed out: “For ongoing relationships such as fans or sports enthusiasts, it provides an opportunity to build online/off-line relationships in a larger social context. The cohesive nature of event attendance provides fertile ground upon which to build socially dynamic experiences for visitors….. For ongoing relationships (university sports teams), it provides a massive opportunity to build an online/off-line relationship for a fan base where attendance at events becomes a larger social context than previously. Now, a ticket holder is not just going to the game with their friends they are driving with, they are meeting up with the group they’ve been interacting with online for days or weeks.”

Some Ideas for Arenas and Live Venues

Jack Powers, of IN3.org gave this excellent list of ways Social Media can be used in this industry:

• Post repositories of professionally created photos,video clips, text files, logos and sound clips that authors can use in their work
• Provide some “blogger-only” content
• Set up chats with performers, give links to relevant sites.
• Distribute widgets that provide always-fresh branded content about the artist, venue and event.
• Create a Twitter channel for pre-event updates, and an on-site channel for minute-by-minute tweets.
• Make a billboard page where users can post their own links to their blogs, Meet-Up groups. Flickr steams, YouTube channels, Facebook Groups and all the other user-generated gathering points.
• Organize the masses editorially with recommended keywords, folksonomy tags, content guidelines, parental ratings that professionalize the fan content.
• Distribute digital content that only ticket holders at the event can get: Bluetooth-ed music videos, phone cam photos of the performers with the audience, live shots of unique concert happenings — sort of an electronic autograph for the folks who showed up.
• Promote user links with contests and prizes; sell sponsorships in the user content and share the wealth
• Negotiate all this content freedom with the agents, lawyers, record labels and stars.

Seth Godin further examines the tribal nature of these events

The next thing is this idea that people care very much about who is sitting next to them at the concert. They care very much about the secret handshake. They care very much about the tribal identification. “Oh you like them, I like them”. The Grateful Dead is an amazingly successful paradigm for many of the things I’m talking about. They didn’t make any money selling records compared to the way they made money doing everything else. Part of it was, you knew if you met someone at a dead concert, they had some things in common with you. The secret handshake, the clothes, whatever it was. And that was important and you were willing to pay money to be with those people. And after Jerry died it was very interesting. Because obviously there was thousands of hours to listen to but that’s not what the people missed. The people missed the place they could go to meet the people like them. At Facebook, it’s all about that. 64 million people who go there every day so they can meet people like them because [Facebook] is very good at dividing people up. ….And the last one is back to this tribal thing. It’s really important to people to feel like they are part of that tribe, to feel that adrenaline. We are willing to pay money, we’re willing to go through huge hoops, trampled to death in Cincinnati if necessary, in order to be in the environment where we feel that’s going on.

What do you think???

arena photo credit: Sonnett
reflections photo credit: code poet

Around half a mile from my office is a low-velocity industrial air-moving company named Big-Ass Fans. They win awards, support the arts community, develop environmentally sensitive technology, support HVAC efficiency research, fund animal shelters, and more. They employ a bunch of people and they are growing. On Fridays, small foam donkeys start to fly around the building. Let’s just say they’re a stand-up firm, with transparency in their marketing, and I’m proud of them. They’re remarkable.

They also advertise in over sixty industrial and agricultural trade magazines, and have a unique product and corporate identity that transcends brand erosion an advertising blindness giving them huge bang for their advertising buck. They’ve been featured in the New York Times, Entrepreneur, Fast Company, Discovery Channel Canada and National Geographic Channel. (more…)

It was pretty sad to see. CompUSA today fell victim to throngs of bargain hunters picking every nook and cranny, fixtures included, from the store in Lexington Green. What struck me most was that, despite 50%-60% discounts, some of the prices were still higher than web-based pricing on the same items.

I feel badly for the folks who lost their jobs at the company and I’ll miss the ability to get a quick part when needed. Best Buy and Circuit City just don’t cut it when it comes to parts. I only shopped in the store 4-6 times per year, though.

Wow, I miss Fry’s.

AT&T Announced today that over 12 Million AT&T and Starbucks customers will get free Wifi at over 7000 locations across the USA.

Beginning this spring, Starbucks Card holders can enjoy up to two hours of free Wi-Fi service per day at Starbucks locations offering Wi-Fi access, while more than 12 million qualifying AT&T broadband and AT&T U-verse^SM Internet customers will have unlimited free access to the Wi-Fi service. In addition, more than 5 million of AT&T’s remote access services business customers will be able to access Wi-Fi service at Starbucks locations. AT&T will soon extend the benefits of Wi-Fi at Starbucks to its wireless customers. (more…)

I live two blocks from the Henry Clay estate and walk there when I take breaks. On the path, there is a plaque which indicates that Henry Clay loved the house and paths because they allowed “considered contemplation” of heavy issues facing him. Henry Clay would return to Lexington to think, and then travel back to Washington to serve as Speaker of the House and a wide spectrum of other roles. It’s cool to walk the same paths he did.

Working in a city like New York or San Francisco (yes, I have) imposes restrictions, but opens many opportunities. The creative class (yes, Henry Clay fits the bill) often look to find the best of both worlds by living “near” the city and telecommuting part-time. This is the ideal arrangement if you ask me. But it appears that, despite legislation introductions to prevent it, New York continues to this through a nasty double-taxing system through its state tax code and it has people up-in-arms.

From the New York Times article:

“New York’s “convenience of the employer” rule taxes nonresidents as if they came to the office every day, even if they worked at home part of the week, unless they can prove their employer required them to telecommute. Yet they must also pay income tax in their home states for work they did there.

New York is the only state that aggressively enforces its tax code this way; most states use a “physical presence” test that lets workers pay taxes in proportion to the amount of time spent working in each state.”

Senators Christopher J. Dodd and Joseph I. Lieberman of Connecticut were sponsors of the Telecommuter Tax Fairness Act, which would ban any state from double-taxing nonresident telecommuters. Now, apparently, the bill is stuck in committee and a vote does not appear to be forthcoming.

Cali Williams Yost recently posted on FastCompany’s expert blogs area “Work/Life: NYC Versus Kentucky—One Resists Flexibility, the Other Embraces It. Who Wins?” which compared the approaches between New York and Kentucky - places most would find more different than night and day. It would seem that New York would use telework as an opportunity to reduce congestion and boost their economy. According to the Partnership for New York City, excess congestion shaves up to $4 billion a year off the region’s economy, preventing 52,000 jobs from being created. But with office real estate sitting empty, there is significant pressure to bring people to the city and fill those leases.

Contrast New York’s active resistance with that of the State of Kentucky. Not only is Kentucky embracing flexibility and innovation but sees it as a key lever for future growth and development. Business and community leaders from across the state, and within cities such as Lexington, are working with the Institute for Workplace Innovation at the University of Kentucky and its director, Dr. Jennifer Swanberg, as well as the University’s President, Lee T. Todd, Jr. to achieve their collective vision.

According to President Todd, “I envision Kentucky as a state of choice, a place where employers want to locate and employees want to work…Becoming a leader in workplace innovation is imperative for the growth and development of our economy.” (To read more about Kentucky’s initiative and what Kentucky employers are already doing download the Institute for Workplace Innovation’s “Making Workplaces Work—Employer Best Practices in Kentucky, 2007” publication.)

I am not a scholar of Henry Clay or his work, but I have a strong feeling he’d have a word or two to say about double taxing those wanting to work in quiet places. It’s silly to fight the changes that are happening in the workplace, or to discourage work/life balance among top talent. I hope that Senator Dodd and Lieberman’s bill makes progress. And I hope that more people spend time looking at Kentucky’s environment for clear thinking and good work.

NYC photo by Jorge Gobbi

Some Lexington news here, Exstream Software is being acquired by Hewlett-Packard for an undisclosed amount.

PALO ALTO, Calif. (AP) - Hewlett-Packard Co. said Tuesday it has agreed to buy American Capital Strategies Ltd.’s Exstream Software LLC for an undisclosed amount.

Based in Lexington, Ky., Exstream Software makes software that allows businesses to personalize documents aimed at their customers. Founded by Davis Marksbury and Dan Kloiber, the company’s brands include Dialogue and AFP Studio.

Upon completion of the acquisition, Exstream Software will be integrated into the Web Services and Software business unit within the Imaging and Printing Group (IPG) of HP. “Businesses – whether a bank, healthcare provider or utility company – need to communicate relevant, personalized information to their customers through a broad range of channels,” said David Murphy, senior vice president, Web Services and Software Business, IPG, HP. “We expect that the acquisition of Exstream will allow HP to address a broader set of customers and be a strong leader in the fast-growing document automation market.”

We are very happy to join with HP to accelerate our ability to help businesses around the world to efficiently develop and deploy personalized communications,” said Richard Troksa, chief executive officer and president, Exstream Software. “The combination of Exstream’s solutions and HP’s print software expertise will provide customers with a more comprehensive approach to delivering reliable and targeted business communications.”

The company’s programs help banks print account statements, government agencies print applications and utilities print bills.

Hewlett-Packard expects the deal to close in the second quarter of its fiscal year.

The company plans to integrate Exstream into HP’s (NYSE:HPQ) Web services and software business unit, which is part of the imaging and printing group.

Exstream has more than 300 employees, and its customers include banks, insurers, government departments, retailers, telecommunications companies and utilities.

Jason has good coverage over at WebProWorld as well.

Mark Nickolas, Kentucky political blogger and founder of award-winning blog bluegrassreport.org is joining former CNET founder and CEO Shelby Bonnie in the formation of politicalbase.com. The site, which is open to all political affiliations, looks to have a lot of very Web 2.0 features.

The site is focusing on the presidential races and has tools such as campaign finance and polling databases. Web 2.0 features include traditional blog comments and Wikipedia-style content about candidates, players and issues.

Kentucky Politics gets interesting, as usual.

Bluegrassreport.org made lots of waves, including big news in Kentucky when Gov. Ernie Fletcher of Kentucky blocked the site from State employees’ computers, later claiming the ban was strictly to keep them productive. But subsequent information provided by Michael Inman, the former technology commissioner of KY stated that Mark’s site was singled out.
Good luck Mark.