There’s a Bowl In My Bucket Dear Liza, Dear Liza

At Great Wolf Lodge today with the kids. A nice place to get away, close to home, and I’ve no complaints about the room or the waterpark.

By the time we got into the restaurant we were starving, and noticed that they were carrying around Thrasher’s-style buckets of french fries. We thought we’d get a couple buckets to share with our burgers, sandwiches and such. It would be fun to eat fries from a bucket, kind of like it’s fun to drink tea from a mason jar.

But as in many things today, all is not what it seems. Our buckets arrived, and before we could get two people set with fries, we hit bottom - a false bottom lined with bowls. We can’t complain about the price of the fries - but they were deliberately deceptive.

It was a lie. It made us think about what other corners they were cutting just beyond the kitchen door. The burgers were fine and the waitress did a good job, but this silly little lie stuck with me. The labor is the major cost of any restaurant and it would have cost very little to fill the bucket and keep the promise. Perhaps they’ve determined there was much waste? But in that case, they should just stop using the buckets completely and just put the fries in a standard container. Then they would have kept the promise for a little container of fries.

Everything you do is part of your marketing.  Even tiny promises can’t be broken.

As much as the decor, logo design, uniforms, and clean tables contribute to it, so does your little lie that saved $0.20 worth of french fries.

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