Search Marketing Standards - NOW, please!

This week, my call log shows four companies calling me with sad stories to tell about ill-conceived internet marketing strategies executed by way of an agency or part-time “SEO.”

It’s unacceptable. Business customers deserve honesty, integrity and more help in understanding which are selling bullshit and which have the needed expertise. If a product or service isn’t going to fly online, they deserve to be told so, and why- not bled dry.

I envision a process including the following steps in order to make this happen: 1. Define commonly used search marketing tactics; 2. Rate the tactics by risk level; and 3. Educate webmasters on the ratings… he search engines provide Webmasters with guidelines on what tactics they consider right or wrong. Enumerating the various tactics, and the risk rating associated with each tactic would allow people who are not familiar with search marketing to make informed decisions. It would also go a long way toward fostering a better understanding of the work that goes into organic search engine optimization.

So here I cast my link juice to this article about SEO/SEM Standards and why they’re needed. Chris, you did well, my man.

Go check it out.

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