Archive for January, 2008

I saw this myspace-promotion for the first time on a site-placement campaign, and if you click, it auto-adds myspace to your sites list for that campaign or you can look at myspace placements. I guess not enough people were advertising on myspace or perhaps it was just getting lost in the mix?

I’m pretty sure a lot of people will just click putting them into the entire myspace adspace. I hope people will at least think about the individual placements.

Clearly part of Google’s late summer deal with Fox Interactive, I’m guessing it will be tricky to convert unless you’re very careful on this unless you have a site marketing to 13-18 year olds and something free to offer them. Definitely need to approach this kind of audience with a new media plan that builds community rather than the traditional sales funnel.

My prediction?  Google will start offering free analysis/consultation on placing on the myspace network.

Mark Nickolas, Kentucky political blogger and founder of award-winning blog bluegrassreport.org is joining former CNET founder and CEO Shelby Bonnie in the formation of politicalbase.com. The site, which is open to all political affiliations, looks to have a lot of very Web 2.0 features.

The site is focusing on the presidential races and has tools such as campaign finance and polling databases. Web 2.0 features include traditional blog comments and Wikipedia-style content about candidates, players and issues.

Kentucky Politics gets interesting, as usual.

Bluegrassreport.org made lots of waves, including big news in Kentucky when Gov. Ernie Fletcher of Kentucky blocked the site from State employees’ computers, later claiming the ban was strictly to keep them productive. But subsequent information provided by Michael Inman, the former technology commissioner of KY stated that Mark’s site was singled out.
Good luck Mark.

In my mailbox today

Re: [url]

To whom it may concern:
We’d appreciate your forwarding this to the appropriate contact at [url]

….. we have noticed that you have blocked the Ask.com agent from crawling your site in the robots.txt file.

We definitely understand that granting our crawler access to your site is an act of trust, which we will use with utmost integrity. So we are asking you to reconsider allowing our crawler access to your site. If there is some reason you are blocking us, please share that with us and allow us to address it. Or if there is no reason, then we ask you to go ahead and remove the line in your robots.txt file that is blocking us. Our goal is to have the same access you have granted other search engines.

The line in question is:

User-agent: Jeeves
Disallow: /

Nice!

BUT…. long ago, Jeeves was used by Leon Brocard to create a web mirroring bot.

Therefore “Jeeves” used to be listed as

robot-id: jeeves
robot-name: Jeeves
robot-cover-url: http://www-students.doc.ic.ac.uk/~lglb/Jeeves/
robot-details-url:
robot-owner-name: Leon Brocard
robot-owner-url: http://www-students.doc.ic.ac.uk/~lglb/
robot-owner-email: lglb@doc.ic.ac.uk
robot-status: development
robot-purpose: indexing maintenance statistics
robot-type: standalone
robot-platform: UNIX
robot-availability: none
robot-exclusion: no
robot-exclusion-useragent: jeeves
robot-noindex: no
robot-host: *.doc.ic.ac.uk
robot-from: yes
robot-useragent: Jeeves v0.05alpha (PERL, LWP, lglb@doc.ic.ac.uk)
robot-language: perl5
robot-description: Jeeves is basically a web-mirroring robot built as a
final-year degree project. It will have many nice features and is
already web-friendly. Still in development.
robot-history: Still short (0.05alpha)
robot-environment: research

modified-by: Leon Brocard

I don’t know why the bot was on the “evil list” but it explains why this old site had it blocked.

I had always had my eye open for

Ask Jeeves
Ask Jeeves/Teoma
DirectHit

…but never just “Jeeves” - but it is definitely an alias.

I thought it was awesome for Ask.com to take the time to crawl these files and send out notes.

AT CES, Samsung showed off their new web-connected TV which lets you display subscribed RSS feeds (only USA Today for now) on the screen. Equipped with an Ethernet connection, they can pull RSS feeds, allowing you to customize your news, weather, sports, and more. Other providers are also working on improving this integration, but I like Samsung’s approach.

Information dashboards are all the rage. I’ve seen executives with 5 plasmas on their wall, each displaying a few data points (and helping to heat their office) My parents would never use this, but for upwardly bound news junkies, having feeds show over Bloomberg, CNN or other incoming information sources might be the perfect office jewelry. It reminds me of what was cool about Pointcast, but using the latest tech.

RSS can of course carry rich media (it’s really just a list of pointers in a package) so there is no limit to the types of textual, audio, video, and interactive information that can flow this way.

“USA TODAY is excited about this innovative and groundbreaking partnership with Samsung,” said Jeff Webber, senior vice president of advertising for USA TODAY and publisher of USATODAY.com. “The ability to deliver up-to-date news content to Samsung’s customers is just one more way USA TODAY is working to expand how people get news and information.”

USA TODAY is a multimedia brand with print, digital, video and mobile platforms that reach millions of readers each month. USA TODAY will provide national and world news as well as keep viewers in touch with the latest in money, sports, life, weather and politics news for the InfoLink™ RSS service. The Weather section will allow viewers to personalize current temperatures and seven-day forecasts by zip code and will also feature weather alerts. Markets data will offer market summaries and individual stock quotes.

Consumers need only to press the special RSS button on the Samsung HDTV remote control to bring up a semi-transparent menu overlay featuring selectable newsfeeds covering a variety of customizable topics. Consumers can then either browse through headlines to catch a quick glimpse, or select a specific story to view full story. Content already playing on the HDTV will remain on-screen, ensuring that moments from a favorite show or a fantastic play during the big game will never be missed, all the while having the most up-to-date news, weather and more just a click away.

Video Here

The big question for me is what happens when you click.

What About the Search and Social Media Players?

(more…)

The first day was easy, selling to mom, dad, grandmas and grandpa. A new word enters her vocabulary on the 2nd day - “low hanging fruit.”

I find it interesting that the Girl Scouts prevent sales over the Internet (but people can take their kids’ order forms to work.) I guess such isn’t as enriching as going door-to-door, meeting people in the community.  But I think if people contact me we can act as a cookie consultant to get you some.

I’d like to teach her a lesson about interruption marketing, but I think the puppy dog look will go a long way for now.

It’s been around forever. So why don’t companies use it?  (yes, even with call centers)

This case was Chase Credit Card Customer Service - (caller ID to the right) and they immediately ask for my credit card number. Uh… okay. Not.

So I look up the number on whocalled.us, and find out it’s Chase bank, and 28 minutes later I learn that it was just a silly charge they wanted to verify.

Oh, by the way, they had frozen my Visa card, and when they called, they did NOT leave a message.  I guess I was supposed to figure it out the next time I used my credit card.  How sweet.

Why couldn’t a company like Chase just turn on bloody caller ID and say “Chase Customer Support”