Study Predicts Busy Year for B2B Web Marketing / Web Development in 2008

In a shortly to be released study by B2B, web marketers, web developers, videographers and supporting technologists may want to consider preparing for a busy 2008. Some hilights:

60.1% of all marketers plan to increase their 2008 budgets.
79.1% plan to increase their online budgets (last year was 75.6%)
Web Site Development will be increased says 74.0% of marketers.
Email Marketing will increase says 70.1%
Search Engine Marketing (SEO) will be increased by 64.3%
Other increases include video (39.5%), web casting (39.1%) and social media (26.2%)

source

I also think that 2008 will be a huge year for analytics, and for those who know how to utilize them. Skilled, science-based marketing seems to me like the smartest and lowest risk type of investment for people still bedazzled by Web 2.0 orgies. I’m hoping that 2008 will turn focus back to the business, in particular the small business, which was relatively neglected in terms of innovation for 2007.

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One Response to “Study Predicts Busy Year for B2B Web Marketing / Web Development in 2008”

1. Feb
   6
   2008
   At 12:31 am Advertisers May Flock to Web In Economic Downturn | Scott Clark - Finding the Sweet Spot Says:

   [...] of the time Americans spend consuming media (higher in some surveys.) Those numbers are full of potential growth for online, possibly accelerated by a softening economy. 26% of households are using DVRs, like [...]

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