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Unshoppable!

Filed under: Usability and Human Interface

Nov
15
2007

I thought I’d look at buying some shelves.  But when I looked at how many pages this site had, I was suddenly feeling pretty exhausted.    By page 16, I think I’ll need a nap. Oh, in case you’re wondering, searching didn’t help, you had to know the SKU.

Advice:

  • You should improve your server performance so it can handle more products on a page, and have fewer pages.
  • You should insert an intermediate grouping by “type” or “color” or “price point”… no, I don’t mean a search box.
  • You should be more aware of the customer.   We are not going to spend 30m on your site.

Posted by Scott Clark @ 8:47 pm  


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