Posted by Scott Clark @ 8:47 pm
Unshoppable!
Filed under: Usability and Human Interface
Nov
15
2007
15
2007
I thought I’d look at buying some shelves. But when I looked at how many pages this site had, I was suddenly feeling pretty exhausted. By page 16, I think I’ll need a nap. Oh, in case you’re wondering, searching didn’t help, you had to know the SKU.
Advice:
- You should improve your server performance so it can handle more products on a page, and have fewer pages.
- You should insert an intermediate grouping by “type” or “color” or “price point”… no, I don’t mean a search box.
- You should be more aware of the customer. We are not going to spend 30m on your site.


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