A Blog May Be the Best Way to Get Spontanious B2B Attention

If you’re thinking a blog is too much work for your marketing efforts, check this out…. More than 8 of 10 business journalists (84%) say they have used or would use blogs as primary or secondary sources for articles.

This from the 2007 Arketi Web Watch Survey: Inside B-to-B Media Usage of Web 2.0

• One-quarter (25%) said blogs make their job easier
• 18% said instant messaging makes their job easier.
• 97% said they enjoy using new technologies
• 30% said they use some type of instant messenger for professional communication.
• 60% of journalists said they spend more than 20 hours a week on the internet.

Hat tip to Lee Oden for the Twitter.

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