Posted by Scott Clark @ 9:42 am
CBS Audience Network to Mash Up with Local Affiliates
Filed under: Improving Work, Shiny New
Sep
11
2007
11
2007
CBS will use 144 radio and its 212 TV affiliates to put more local content on sites in its CBS Audience Network. Furthermore, the local partnerships will bring new online opportunities to local advertisers while offering national advertisers the ability to target specific geographical areas.
Locally produced affiliate clips and other media will now be able to seep into the social media sphere via utomattic, Brightcove, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial. These profiles widgets, wikis and other community pages will become more localized and hopefully colorful as a result. CBS will then be able to sell, of course, more targeted advertising with that media distribution and increase the amount of time spent with the CBS Brand.
It remains to be seen what kind of material will be produced for distribution on the networks, or if these local media outlets will simply open up their existing streams to the network. Local advertisers, however, will probably be able to find some new audiences via this mechanism - though I’m not yet sure what the media buy will look like.
blog readers: Note new category.
del.icio.us Digg it ma.gnolia Netscape reddit StumbleUpon Yahoo MyWeb
