Google Site Selection Ad Display Likelihood Estimates

I noticed that Google is starting to estimate your likelihood of display for site-selection ads. Trouble is, anyone who does any level of CPM tuning will have different bids on many sites, and the estimate only seems to apply to the default. If they showed the estimate for individual sites, that might be useful. ” Display likelihood is estimated only at the ad group level. Similar estimates are not available on a site-by-site basis.” says Google.

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