Women Flex Online Power in Survey

Women now dominate the web according to a new poll by emarketer, and Jordan over at Marketing Pilgrim put together some good links on how web marketers should think about targeting them online if they want to survive.

There are now even specialty marketing certification programs starting to crop up just for targeting women shoppers. Advertising Age claims that now is the time to catch the wave if you want to be a part of this rapidly growing segment. “In the consumer sector, women bring in half or more of the income in 55% of U.S households. In 27% of U.S. households, single women are the sole earners, and 30% of working wives earn more than their husbands. ” says Marti Barletta in Advertising Age, “In the small-business arena, women have accounted for 70% of all privately held start-ups over the last 15 years. Tom Peters calls marketing to women “economic opportunity No. 1 … and there’s no close second.”

Perhaps some of the Superbowl ad cash should be reallocated next year to the rest of the population?

In related news, a virtual “International Museum of Women” is going to have digital exhibits in around 800 Best Buy Stores. This kind of ‘inverted’ sponsorship is something we’ll see more of as interactivity gets simpler and more advanced. Women spend nearly $70 billion on consumer electronics (60% of the total spent in North America.) I’d be putting up exhibits, too.

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