Top 20 things that scares the bajeezus out of Search Marketers

Danny Sullivan while on with Alex Bennert on the Daily Searchast Podcast recently wondered… “what is the equivalent to the cross or garlic ’round the neck to a vampire for SEO?” Well, Danny, here’s my list.

1. The Sandbox, or lack thereof, or derivative thereof.
2. Paid Search Editorial Reviews by clueless editors.
3. Presenting kickass SEO results for an hour, and then realizing you left personalized search on.
4. Sudden GOV or EDU links to client’s competitors before you’ve been paid.
5. Algorithm Updates while you’re on vacation.
6. Clients who muck with their domain name during SEO work.
7. Realizing you put the wrong title tag on a corporate website site, and they now rank #1 for “FREE Carrie Underwood Ringtones”
8. Clueless journalists’ soundbytes about SEO in mainstream media that your clients read/watch.
9. Click Fraud, Invalid Clicks, or whatever you want to call it.
10. Blog related health hazards, such as chair-shaped-butt, bug-eyes, or Digg-rage.
11. Presenting great SEO results, and realizing you analyzed another client’s logfiles.
12. Forgetting your MCC password, and your password clue.
13. Getting a hard-won link from a PR9 site, and having some dork nofollow it.
14. SEO case studies from irrelevant businesses- on a client’s desk.
15. Needing a nugget of information from the day you skipped Rocket Science 101.
16. Clueless hosts who kill DNS right before you present results
17. Getting on Shoemoney’s shit list.
18. Social search tagging.
19. Getting caught up in a Class-C blacklisting.
20. Typos in robots.txt on your top client site

del.icio.us Digg it ma.gnolia Netscape reddit StumbleUpon Yahoo MyWeb

One Response to “Top 20 things that scares the bajeezus out of Search Marketers”

1. Mar
   2
   2007
   At 4:50 pm Learning How Good an SEO is by Their Jokes Says:

   [...] that Scott Clark over at Site Creations really knows his way around a log file. Check out “Top 20 things that scares the bajeezus out of Search Marketers” for some good funny-because-it’s-true [...]

Leave a Reply