The Google Adwords Preview Tool Revisited: IP address roaming the globe? Bring it home.

I’ve been having a heck of a time with my IP address and Google. While Lauren does a terrific job over at Google tracking down that problem, I thought it might be a good time to run over the use of the Google Ad Preview tool, a savior for times like these.

The parameter that does the magic is “&adtest=on“, after which, you can add:

• Target country: use ‘&gl=aa,’ where aa is the
  country code.
• Target region: use ‘&gr=bb-bb,’ where bb-bb is the
  region code.
• Target city: use ‘&gcs=c,’ where c is the name of a city.
  You have to set the region code first!
• Target latitude and longitude: use ‘&gll=latitude,longitude,’ in micro-degrees.
• Target postal code (US only): use ‘&gl=US&gpc=nnnnn,’ where nnnnn is any 5-digit US postal code.
• Target DMA (US only): use ‘&gm=ddd,’ where ddd is the
  US Metropolitan Region code
  

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