WLEX to go HD in Spring, but their website is decidedly LD

WLEX News� (our NBC affiliate) will go High Definition this Spring, making it one of the first mid-sized markets to broadcast news in HD.� About 30 stations nationwide broadcast news in High� Definition.� It stands to reason, as many of the news stories feature our georgous landscape around Lexington - and it will look great in High Def.� I’ve been on their news broadcast before talking about Web Marketing� and they’re a nice bunch of folks.�

� “WLEX has always been at the forefront of the latest developments in broadcast technology, setting the standards and leading the pack in local news coverage,” said WLEX President & General Manager Tim Gilbert. “We were the first on the air in this market, first in color, first with stereo, the first morning newscast, and the first and only station with live Doppler radar.� Now WLEX is making history again by being one of the first to offer local news in HD.� We’ll deliver the dependable, accurate coverage our viewers count on with picture and sound quality like they’ve never experienced before.”

I hope the new system is a big hit.� Goodness knows people are watching enough TV.

Local TV station websites aren’t faring so well. As with many� such sites, it’s a design stuck in 1999, and another example of a news portal gone haywire.� And what’s the deal with “black background” news sites?� How about something lighter and more cheerful?� RSS feeds?� User interface design rigor?

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