Your email marketing test plan should not be tbd.

Testing emails is not an expense. It pays. Your email list and your brand have real value, and every time you screw up, you are spending real money.

Use a spreadsheet and make sure you’ve tested your software and your methods out well before you send - test on 4-5 major email clients, text and HTML. Despite what the marketing for email software and services tells you, it’s not a fire-and-forget operation. You must take the time to do email marketing right.

Sincerely,

tbd, tbd.

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One Response to “Your email marketing test plan should not be tbd.”

1. Jan
   13
   2007
   At 6:43 pm Anonymous Says:

   I have been asked to create an email test plan and I’m a bit confused. Once the creative and content has been created, I can only test one element at a time correct. For instance I can’t change the copy and a creative element right?

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