Emotional Zooming - The Photograph is the Catalog

I can remember seeing “powers of 10″ as a kid on PBS. It started at the atomic level and ended up at the intergalactic scales. I even have one of the original books. This shockwave tool instantly caught my eye. While this works with a pre-set grouping of photos, I would LOVE to see it work with Flickr, or be available as a development tool for use in creating a new generation of ecommerce catalogs. It would need a few mods (grin.)

[click on image to see tool]

It would need to have a palette building algorithm. Colors 0-255 would need to be created from flickr images. If you have enough images you could even tag your images for it. Once you have a tagged set of images, you’d be able to map them to the palette so they could appear in the right RGB configuration. The palette map would need to be cached.  A tool like pic2color is a good first step.

Imagine posting products or brands in this kind of display. Logos of companies could be displayed as well as coupons. Actions or gestures of different types could produce different results such as buy a product, etc.

The photographs could be the catalog. There are endless ways to use layers of photographs to build an emotional branding experience with this.

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