Small Business TV Advertising still vital when these numbers are considered

Hey, The Census Bureau just put out a snapshot of how Americans are using media in the Statistical Abstract of the United States, Here are a few hilights…

• 41 days listening to radio.. okay, multitasking is good.
• 7 days using the Internet (email and web) ..yeah, right.
• 7 days reading the newspaper… oooh..kay.
• 7 days listening to recorded music…
• 65 days in front of TV (25% of waking hours!)

Call me naive Just who are they measuring, anyhow? Even though I am here in “Kean-tucky” everyone I know have vastly different habits than these shown with the web, books, and newspapers taking far more time than shown.

The statistical Americans are in front of the TV 25% of their waking hours… so that really does run down the chances we’ll run into each other. A quick walk around the neighborhood at night will show lots of flickering TVs in the living rooms. Wow. You do have to recalibrate a bit and realize that not everyone is out here surfing the blogosphere. It’s easy to get out of whack when you spend so much time on the web.

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One Response to “Americans Watch TV 25% of Waking Hours”

1. Feb
   20
   2007
   At 1:09 am WLEX to go HD in Spring, but their website is decidedly LD | Finding the Sweet Spot - Building Web Businesses That Profit Says:

   [...] I hope the new system is a big hit.� Goodness knows people are watching enough TV. [...]

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