How to waste an hour on Yahoo Search Marketing

Here’s a quick way to sink a full hour with zero output on Yahoo Search Marketing. Sign a client up for a new program. Fill in 40 new listings with seperate headlines and carefully researched ads. Decide on the last page that you want to tweak one of the previous ads. Click on the ‘back’ button (not the browser back button, but the actual button they’ve made called “back”)….. you will not be a happy camper. Attempting to refresh will take you to the “single headline and description page.”.

Folks… if it’s potentially devistating to hit a button on your page, please use javascript to tell me so.

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