Will McLatchy Newspapers give Kentucky.com more local flavor?

When McLatchy plunked down $6.5b for Knight Ridder a week or so ago, I started thinking about the future of kentucky.com, the website operated by Knight Ridder and associated with the Lexington Herald Leader.

You see, Kentucky.com has never felt, er, Kentucky-ish. It felt Knight-Ridder-ish. You could visit any Kight Ridder site and they all looked the same. Same Content Management System in place, similar layout, and very little by way of variety. There was very little local flavor demonstrated on these pages other than a photo or two. They were flat. It felt like a national portal with the words “Kentucky” pasted in during a search/replace. To be honest, I never visited this site or even considered it as an advertising property.

So when McClatchy bought the Herald-Leader and kentucky.com site in its deal, I started wondering if this meant a change for kentucky.com. Will it become a true Lexington-area website? Will it now reflect the unique and beautiful place that I call home? I’m not talking about posting more horse clip art. I’m talking about digging deeper. McLatchy folks, if you’re listening…. the site needs to have an honesty about it. The politics, art, business, beauty, and people of Lexington are out here.

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