Posted by Scott Clark @ 10:36 am
Catalog Design Ooops: Sams Club Catalog Grid
Filed under: Usability and Human Interface
Dec
2
2005
2
2005
As the holidays hit full gear, I’ll be spending a lot at Sams Club (party supplies, mostly) and so I hit their site about this time each year to check what they have. While there, I find this design oops for the ole file.
The issue here is catalog design. The prices are too far from the products, and to the casual shopper, they appear with the item BELOW. In a few cases it’s rather obvious, but in others it isn’t.
It’s reasonable to think that a Dell desktop might be $273.82, causing you to hit Sams club in your sock feet and jammies, but in fact, it’s $599.00… thie price UNDER the computer.
The suggestion here? Well, a light gray grid around the products would do the trick, or simply ask your commerce software to post the prices after the product names (a single space will do.)
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