Scott Clark - Internet Marketing

Scott Clark has clients worldwide, and has helped launch many successful businesses. He currently manages the development for dozens of web businesses and assists with landing page design, email campaigns, customer relationship management and other important web-based business components.

He holds a Bachelor's in Computer Science and spent the first 10 years of his career in the Silicon Valley.

"My crusade seems to come back to helping internet marketing clients focus their energy on what truly works online. Web business development projects and web marketing is full of waste that is based on shaky intuition of inexperienced psuedo-professionals. My advocacy of online testing and consumer-centric design allows companies to get *footing* from which they can build a unique brand identity.

My experience in web marketing goes back to 1983 when I took an independent graduate course that was designed by my instructor as "Computer Art for Advertising" - it was then I discovered Edward Tufte's work, and before I knew it I was working on GUI systems for everything you can imagine. My favorite non-consulting job of all time was at Software Publishing Corporation where I helped develop Harvard Graphics. When I finally met Mr Tufte briefly at Stanford, I was hooked and have been involved in one form of Information Presentation job or another.

The best moment in my work is when I find that special client who gets it. One who really knows that there is no silver bullet - no guru on the mount. My Internet Marketing Firm has dirty fingernails and sweat on its brow. The results are clearly visible - hundreds of percent improvements on critical business indicators. "

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